Rightfont reviews5/30/2023 Generally speaking, when you’re putting together a pitch deck you’re going to be using it in one of two ways: There’s some very simple and basic sans serif fonts that can be very valuable for most brands in putting together their pitch deck or marketing collateral. Arial is a pretty standard font for PC’s. It’s a very simple font it’s very clean lined.Īt Pitch Deck Fire, we’re big fans of some very basic sans serif fonts when building our pitch decks. Sans Serif it’s traditionally used on the web. That said sans serif tends to be a better fit for online formats because we read and interpret things differently with our eyes online. Sans serif is the font you see most often in a digital context. When we don’t have lines or long-form content, Sans serif is usually a better fit. So it’s great for long-form paragraph style text. If you’re reading something in print, serif fonts can be really valuable because they help to move the eye along the page and through the content without getting lost or tired. Serifs can be very valuable because they help the eye to follow along a line of text. Sans serif means it doesn’t have that additional styling and the font is closer to the actual structure of the basic letter or number. Serif is the flare or the additional styling added to the basic letter form of the font. How Many Types of Fonts are There?Īlthough there are probably millions of variations of fonts, there are basically two core types of fonts: Sans Serif and S erif. Now I’m sure there are probably some hardcore font experts out there who would argue with this, but for a business discussion on fonts, these are the main two and most important categorizations of fonts. We’re not going to go into all the detail behind all the variations because we really don’t need to get into the nitty gritty here – we need to build a stellar pitch deck, get funding and get back to our customers, right? You can always add to your available fonts as needed. There are so many different types of fonts you can use and every type of software you use to put together a presentation comes equipped with some standard fonts. And there are even fonts with nothing but icons/images. There are both cursive and print fonts and handwritten fonts. The two are extremely different from each other. Open any word editor or PowerPoint and change the font of a sentence to the very funky Comic Sans or the very standard Arial font. How to Understand the Difference Between Fonts And they may or may not choose new fonts for you that better fit your brand or the material being developed. When you work with a designer they will often ask if you have specific fonts you want them to use. In your branding, you might have the need for specialty fonts. Many of our logo and branding clients look for their own unique fonts or work with our designers to select fonts that are a good fit for your company’s brand image. Sometimes fonts do and don’t fit your particular company’s aesthetic and appeal. How to Customize Your Brand Image with the Right Font The font needs to be visually appealing and it needs to fit with the rest of the design. The font’s most important job is to be consistent and brand-aligned while conveying your message in an effective way. Ultimately, the font you choose for your brand will be what you use to write your messaging and develop your signage and marketing material. Arial looks very different than Times New Roman. If you’re putting together a PowerPoint presentation for your pitch, the font is the way that the text actually looks. Letters written in different fonts are distinctly different from each other, but they have the same style and appearance as all the other letters and numbers in the same font group. A font is a style of text that gives a unique appearance to each letter.
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